6+ Years Experience

Hi,
I'm Karen Rodriguez

Staff Analytics Scientist & AI Enthusiast

The most common way people give up their power is by thinking they don't have any.
- Alice Walker
Karen Rodriguez

About Me

Karen Rodriguez

Staff Analytics Scientist with a strong foundation in statistics, analytics, and product strategy. Over the past 6+ years, I've led the creation and evolution of the Business Intelligence function — from launching Looker across the company to defining critical KPIs, optimizing data models, and mentoring a high-performing team of analysts and scientists.

I combine technical skills in Python, R, SQL, and LookML with a deep understanding of business needs to drive data-informed decisions across product, marketing, and strategy. Passionate about user segmentation, retention analytics, experimentation, and building scalable data solutions that empower teams.

I thrive at the intersection of data and leadership — creating safe, growth-oriented environments where teams can innovate, experiment, and turn data into impact.

What I do

I bridge the gap between complex data and strategic business decisions.

Analytics & Data Science

  • Python
  • R
  • Machine Learning
  • LLMs & AI
  • Predictive Modeling
  • Statistical Analysis
  • Databricks
  • Databricks Apps
  • Genie Spaces

Business Intelligence

  • Looker
  • LookML
  • SQL
  • Data Modeling
  • ETL Pipelines

Product & Strategy

  • KPI Definition
  • User Segmentation
  • Retention Analysis
  • Product Analytics
  • A/B Testing

Leadership

  • Team Building
  • Mentorship
  • Stakeholder Management
  • Cross-functional Leadership

AI & Developer Tools

  • Cursor
  • Claude Code
  • MCPs (client & server)

Work Experience

Staff Analytics Scientist

Bitso·May 2025 - Present·Remote
  • Architected an LLM-driven conversational analytics system that translates natural language questions into analytical queries.
  • Developed and implemented a multi-agent AI architecture for query understanding, context management, and intelligent routing.
  • Drove company-wide adoption of self-service analytics, reducing ad-hoc data requests.

Head of Business Intelligence

Bitso·Sept 2022 - May 2025·Mexico
  • Led high-impact initiatives, including a retail growth model that enabled better decision-making across the retail team.
  • Defined a team structure to help spread data analytics to all Bitso areas.
  • Advanced data analytics using R, Python, and SQL through Databricks.

Business Intelligence Lead

Bitso·Sept 2021 - Sept 2022·Mexico
  • Creation of the business intelligence team and implementation of Looker from scratch.
  • Creation of efficient structure and data model for LookML.
  • Retention analysis, creation of metrics like churn and spread through the company.

Data Scientist

Bitso·Aug 2020 - Sept 2021·Remote
  • Analysis of unit economics of Bitso clients.
  • Application of survival analysis and lasso model to select variables for LTV calculation.
  • Generation of control groups to make experiments and measure user reaction to incentives.

Data Analyst

Bitso·May 2019 - Aug 2020·Mexico
  • Dashboards using R and Shiny.
  • Monitoring of user activity and performance metrics.
  • Markets analysis, metrics like volume, liquidity, daily VWAP.

iOS Developer

Early-Stage Startups·July 2016 - May 2019·Mexico
  • Development of iOS applications using Swift and Objective-C, including migration of legacy code.
  • Collaborated with UI/UX teams to implement visual elements and connect with backend APIs.
  • Managed the full application lifecycle, from requirements gathering to App Store deployment.

Featured Projects

Retail Analytics Platform & AI

Staff Analytics Scientist

Led a production-grade analytics platform with an LLM-powered conversational analytics layer enabling self-service access to complex business metrics, significantly reducing reliance on SQL and accelerating decision-making

PythonLLMsData ModelingAI

Company-Wide Looker Implementation

Head of Business Intelligence

Led the deployment of Looker across the organization, creating scalable data models and dashboards that democratized data insights for product, marketing, and strategy teams.

LookerLookMLSQLData Modeling

User Retention Analytics System

Data Scientist

Built a comprehensive retention analytics framework that identifies behavioral patterns, at-risk user segments, and drives data-informed engagement strategies.

PythonCohort AnalysisUser SegmentationSQL

A/B Testing Experimentation Platform

Data Scientist

Designed and implemented a robust experimentation infrastructure enabling product teams to run A/B tests with statistical rigor and clear impact measurement.

A/B TestingRStatisticsCausal Inference

Get In Touch

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.